The Team

The Team

Management Team

CTO & Co Founder: Shachar Grauman
Shachar is a sought-after consultant and lecturer within all leading technological colleges in Israel, specializing in Microsoft architecture and technologies, and has provided training courses for major global companies such as Intel, Rafael and many other large corporations within the Israeli industry. 
CEO & Founder: Netanel Luzon
Netanel is an experienced football trainer and manager and holds a BA in physical education and sport management from the Wingate Institute in Israel. Netanel also holds certificates in physical training and football coaching. In the past years, Netanel has held positions such as Regional Manager for International Championship (UEFA) in which he led a team of 10 employees, and coach for the Maccabi Tel Aviv football club youth department. 
CMO & Co Founder: Ilanit Yoel
With Master's degree in business administration, prior to her current position Ilanit was CEO of two large retail and leisure centers and Executive Account Manager at a leading telecommunication corporation. Ilanit has 15 years of experience in sales and marketing management. 

The Team

Professional Division Manager: Dr. Lael Gershgoren
Dr. Gershgoren is a sport psychology lecturer at the Zinman College of Physical Education and Sport Sciences at Wingate. He obtained both his M.S. and PhD in Sport and Exercise Psychology from Florida State University with distinction. Dr. Gershgoren is an AASP certified performance enhancement consultant who worked with elite athletes and coaches in sports such as soccer, handball, swimming, judo and more.
Product Manager: Orit Aizikovich Goren
Orit has had 12 years of experienced in project management and application system analyst in the field of web and cellular, specializing in UX design and experienced in biometrics & digital signature. She holds a Bachelor's degree in sociology, anthropology and American history.
Development Manager: Nadav Shemesh
Nadav has years of experience as a full stack web developer and experienced graphic designer. 
UX Manager: Valentina Katelinsky
A John Bryce College graduate, Valentina is  an expert in web design,  controlling all the UX aspects and the cutting edge technology leader. 
Advisory Board
Shlomi Goren – Business Consultant
Kobi Kalderon – Business Consultant
Tenenbaum Gershon, Prof. Statistics & research advisor 
Harel Uri, M.A. Physical conditioning advisor 
Gershgoren Aaron, PhD. Technical & tactical advisor
Antman Giora, Goal-keepers advisor
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